http://ift.tt/2qcsaL0 Some basic suppositions - your audience is global + local. Your audience is connected + segmented. Often that audience is atomised and individuated in reality, while social and collectivistic online. By using any 1 channel in a multiverse, your audience and tools are self selected, i.e. Instagram - pictures, youth demographic, fashion conscious, mobile, imagistic, etc.
Pinned to #Social #Media #Digital #Marketing ☘️: http://ift.tt/2D6cNt3